Healthaid™
Our flagship Medicaid eligibility services are marketed under the HealthAid™ brand name. HealthAid is a unique, patient- friendly personalized approach designed to accept more accounts, get more accounts approved, and recover more cash for our client hospitals’ bottom line. Designed to appeal to populations that are often skeptical and fearful of financial and healthcare matters, HealthAid applies colorful graphics and focused messaging to enhance the appeal of our patient materials. Integral to the HealthAid model are marketing and communications tools and techniques designed to rapidly engage patients and ensure a positive experience. In addition to presenting all patient-related communications and materials under the HealthAid name, we also apply direct marketing techniques that include telephony and mail to make every effort possible not only to contact and engage patients, but also to keep them engaged throughout the eligibility process.
